2025 Helly Hansen Alpha 4.0 Jacket 

Helly Hansen's best-selling resort ski jacket has become even better. Like always, it has the thoughtful technical details to keep you comfortable all day on the mountainside. With their trusted HELLY TECH® Professional technology, the Alpha is waterproof/breathable and windproof. They used PrimaLoft® Black Eco insulation with clever body-mapping to keep you warm. Their unique H2Flow™ system with strategic mechanical venting enables to you retain or release heat as needed. With a sharpened and articulated fit, the jacket delivers maximum freedom of movement. They added a Life Pocket™ engineered to preserve your phone battery in deep cold, so you can keep up with friends or work while on the slopes. More premium ski features include: a detachable and helmet-compatible hood, a neon colored brim, a ski pass pocket, a stretch powder skirt, and wrist gaiters with thumb holes. This is a certified bluesign® product and it contains Ocean Bound recycled materials, which are sourced within 50km of a coastline or main waterway in regions at risk of plastic pollution. See composition for more details.